At Combe, instead of shying away from very personal personal care problems, we aim to embrace and solve them. We believe that that’s the right thing to do for people and the smart thing to do for the business. It’s the philosophy behind our current market-leading brands, and we continue to aspire to launch new brands with this in mind. At the same time, we are actively investing in promising, early-stage companies, using creative and bespoke partnership models which allow these companies to leverage Combe’s strategic capital, successful operating platform, and go-to-market capabilities, to accelerate their development and growth.
In the 1980s, the women’s hair color category was taking off, but we noticed that there was no hair color specifically formulated just for men. Many people told us we were crazy to consider men’s hair color. There was a cultural belief that no man would ever color his hair, but we knew from talking to men about their gray hair that there was not only a true unmet need, but a business opportunity to create a new category within haircare. Today, over 100 million men in over 60 countries have used Just For Men to enhance how they look and feel. Our teams have developed JFM into the world’s #1 Men’s Hair Color brand with a full portfolio of innovative gray care and grooming solutions made with men’s grooming preferences in mind, including Just For Men Control GX, voted 2018 Product of the Year winner Men’s Hair Care category. Just For Men encourages guys to be their best . . . to be the better man.
In the 1970s, as the women’s liberation movement was gaining momentum, Ivan and Mary Elizabeth, our founders, were determined to create products that would actually improve women’s lives. They believed that no woman should be shamed for having vaginal issues, that every woman had the right to be in control of her vaginal health, and that no woman should suffer in silence. Mary Elizabeth Combe came up with the brazen, unforgettable brand name — Vagisil — and it was scandalous. Over the years, the Vagisil portfolio has grown from the first vaginal anti-itch creme to offering a complete portfolio of solutions for the vaginal health issues that affect women most. Now a trusted brand around the world, Vagisil’s brand mission is to create a more open platform to talk about the vaginal, sexual and reproductive health topics that many women say they are uncomfortable discussing. To help inform, educate, and reduce the shame that still exists around vaginal health issues. That’s why Vagisil® always has been—and always will be—shameless about vaginal health®.
Denture-wearers have been through the ordeal of getting dentures and then living with the insecurity that their dentures will slip or shift, which can be embarrassing and even painful. Denture pastes are antiquated and pasty in your mouth. No one wants that. We believe in Seabond Denture Adhesive Seals because they provide a remarkably strong, all-day hold to keep dentures secure, while offering a much more pleasant user-experience for denture wearers.
In 2017, Combe made a strategic investment in Virtue Labs, a highly innovative biotech hair care company. Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s patented technology targets and treats the underlying damage – the root cause of every major hair issue. So, no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.
In 2018, Combe made a strategic investment and entered into a strategic partnership with the all-natural, sustainable women's sexual and reproductive wellness brand, Sustain Natural. We believe in the growing natural products movement, as well as the larger movement around women's reproductive and sexual health which aligns powerfully with our Vagisil brand mission to be Shameless About Vaginal Health®. Meika Hollender, CEO and Founder of Sustain Natural, shares our vision of, and commitment to, creating a world where women's health is paramount and is never treated with shame or judgement.