Innovative Thinking
Whether you're in Milwaukee, Milan, Mumbai or Melbourne, the store aisles of the world today look depressingly like the Museum of Me-Too.
Miles of nearly-identical whitening toothpastes, anti-bacterial wipes, moisturizers, and deodorants, shipped from corporate cloning machines daily.
But what if instead of "me too", someone started asking "what if"?
What if men could get rid of some of their gray hair but not all of it? Now there's Touch Of Gray®.
What if women could screen for vaginal infections at home, affordably? Now there's Vagisil® Screening Kit, the first-ever product of its kind.
What if there was a totally new and better way to fight chafing without the mess? Now there's Lanacane® Anti-Chafing Gel.
There was nothing like these products before, and now our latest crop of unusual ideas are starting to take off all around the globe.