Unique Brands
The first job of a brand is to be distinctive. Today, a brand that isn't different and doesn't stand out doesn't survive.
Our brands start with unique names. You can't easily mistake Odor-Eaters® or Sea-Bond® or Vagisil® for some other brand. Instantly, you know they're different.
But a brand is more than a unique name. It's something that meets consumer needs in a unique, distinctive way.
For example, you can't mistake Just For Men® for a women's haircolor. We work in 5 minutes, not 30 or even 45 minutes. And we target only the gray hair, for a natural look.
Every one of our brands, in every country around the world we sell in, has a unique and meaningful point of difference. We look different. We sound different. And we deliver different benefits.
When a brand meets a consumer need in a truly unique way, you can take it all over the world. And that's exactly what we've done.